The Journal

A look at what we’ve been up to, from live personalization events to custom pieces

Classic accessories, personalized in the moment. Asbury Thread & Co. partnered with SoHo Experiential to bring live embroidery to a Citibank event, adding embroidered initials to scarves and pocket squares for a thoughtful corporate gifting experience.

Monogramming with Citibank

Asbury Thread & Co. brought live embroidery to Equinox Anthem Row and Equinox Bethesda, offering shoppers complimentary personalization with purchases from the Equinox Shop across two Saturday activations.

Retail Activation with Equinox

Adding personality to a camp souvenir. Asbury Thread & Co. brought an interactive patch bar to Camp Yards at The Yards in Washington, DC, inviting guests to customize tote bags with a playful collection of embroidered patches.

Camp Yards Patch Bar