Live Embroidery Activation
Citibank
Classic accessories, personalized in the moment. Asbury Thread & Co. partnered with SoHo Experiential to bring live embroidery to a Citibank event, adding embroidered initials to scarves and pocket squares for a thoughtful corporate gifting experience.
The Service
Date
The Client
SoHo Experiential/ Citibank
October 1
Live Embroidery & On-Site Personalization
Inclusions
Our Strategy
We kept the personalization menu focused on classic embroidered initials. Two embroidery machines and two operators supported production throughout the activation. This streamlined approach helped guests make their selections and allowed our team to maintain a steady workflow. Each finished accessory became a keepsake personalized for its recipient.
Two Embroidery Machines & Operators
Curated Fonts & Thread Colors
Initials-Only Personalization
Setup & Breakdown
By The Numbers
For this corporate experience, our team personalized approximately 127 accessories in two hours and 45 minutes.
Brand Focus
The Project Brief
For this event, guests were given the option to take home a scarf or pocket square as presented or make it their own at the live embroidery station.
Our role was to bring that personalization to life on-site, creating an interactive gifting experience with embroidered initials that complemented the classic accessories.
Timeless Accessories
Personalized Gifted
Guest Experience
Classic Initials
Thoughtful Details
Your Vision, Our Expertise
Every detail is curated to reflect your vision for the event
Planning an event and thinking about personalized gifts? Tell us what you have in mind.
Share your date, location, estimated guest count or item quantity, and the service you’re interested in. We’ll help you shape the details into an experience that feels like you.