Live Embroidery Activation
Equinox
Asbury Thread & Co. brought live embroidery to Equinox Anthem Row and Equinox Bethesda, offering shoppers complimentary personalization with purchases from the Equinox Shop across two Saturday activations.
The Service
Date
The Client
Equinox
September 5 & 12
Live Embroidery & On-Site Personalization
Inclusions
Our Strategy
Asbury Thread & Co. provided two hours of on-site embroidery each day, adding a creative service to the retail experience and giving shoppers a way to make their selected pieces distinctive. Our embroidery menu offered fonts and thread colors alongside a selection of icons, allowing shoppers to choose details that suited their style.
One Embroidery Machine & Operator
Curated Fonts & Thread Colors
Fonts & Icons
Four Activation Hours
Setup & Breakdown
By The Numbers
The activation introduced live embroidery to the Equinox Shop experience at two DC-area locations, connecting retail gifting with an in-store creative experience.
Brand Focus
The Project Brief
The Equinox activation paired shopping with an opportunity to personalize a new purchase. Across two Saturdays, shoppers could receive complimentary embroidery on items purchased from the Equinox Shop.
Fitness & Lifestyle
Retail Experience
Customized Apparel
