Customization experiences everyone gravitates toward

Asbury Thread & Co. approaches live embroidery and patch bars through the lens of design and storytelling. Every patch assortment, thread palette, font selection, and product offering is curated to feel cohesive with your event's aesthetic.

The result is a customization experience that feels immersive and intentionally designed from start to finish.

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Brand Activations

Private Events

Corporate Engagements

Pop-Up Experiences

Brand Activations

Private Events

Corporate Engagements

Pop-Up Experiences

Brand Activations

Private Events

Corporate Engagements

Pop-Up Experiences

Brand Activations

Private Events

Corporate Engagements

Pop-Up Experiences

Designed for interactive guest engagement

Live embroidery and patch bar activations naturally create moments people gather around. Guests stop to browse patches, discuss designs, watch the embroidery process, and share their finished pieces online in real time.

By blending entertainment, customization, and personalized gifting, we create an experience that feels interactive without feeling forced.

Live Embroidery

We bring a fully equipped embroidery station directly to private parties, weddings, corporate events, brand activations, and experiential events across the East Coast. Our on-site embroidery experience allows guests to personalize hats, sweatshirts, tote bags, and other curated goods with names, initials, and event-specific graphics while the event is happening.

Whether we are creating keepsakes for a wedding weekend, offering branded merchandise customization during a corporate event, or building an interactive activation for a retail pop-up, our goal is always the same: to create personalized pieces that guests hold dear long after the event ends.

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The Patch Bar

Our patch bar experience combines design, interactive personalization, and on-site customization to create one of the most engaging elements of any event. Guests build their own piece by selecting from a curated collection of embroidered patches that specifically fit the occasion.

Our patch bar activations is popular with bridal showers, hospitality events, brand launches, employee appreciation events, and experiential marketing campaigns because they naturally create conversation, guest interaction, and highly shareable content. Guests leave with customized hats, sweatshirts, tote bags, jackets, and accessories that truly feel unique to them.

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Frequently Asked Questions

How far in advance should I book?

Ideally, 4–6 weeks in advance is best.

Do you travel for events?

Absolutely! We are based in Washington, DC and travel throughout the East Coast and beyond for events. Travel fees may apply depending on distance. Include your location in the inquiry form and we will provide further details.

What items can guests customize?

We can work with a wide range of items including hats, sweatshirts, button-down shirts, tote bags, baby apparel, towels, linens, and more.

Clients can choose from our curated product sourcing options or provide approved items for customization.

Can you match our event's branding and color palette?

Of course, our customization experience is meant to align with your vision. We have hundreds of thread colors in our library and can style our station to complement your event's aesthetic. We can also add logos for corporate clients.

How much does a customization experience cost?

Pricing depends on event duration, guest count, items selected, and travel. We provide quotes for every event, so please reach out and we will get back to you within 24 hours with transparent pricing.

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